The Total Economic Impact of Salesforce B2B Commerce Featuring Forrester Consulting
Veronica Iles, Consultant, Forrester
Cindy Bolt, SVP, Manufacturing, Auto, and Energy, Salesforce
Sunil Rao, GM Consumer Goods, Salesforce
Kate Sheridan, Senior Product Marketing Manager, Salesforce
Are you starting your digital commerce journey by taking initial steps to offer your buyers a more efficient self-serve online channel? Or are you and your buyers frustrated by the difficulty of using your current digital commerce system?
Join us to hear Forrester Consulting share insights from five businesses that were in your shoes and decided Salesforce B2B Commerce was their best path to digital commerce success. Also hear from manufacturing and consumer goods experts on what Forrester’s research means for these industries.
In this webinar you’ll learn:
- Forrester’s findings from interviews with organizations that implemented Salesforce B2B Commerce
- The challenges that prompted businesses to replace or add digital commerce capabilities
- How organizations leveraged Salesforce B2B Commerce to increase revenue, get to market fast, find efficiencies, and deliver a better customer experience
You’ll also get a walkthrough of a framework you can use to evaluate the potential financial impact of Salesforce B2B Commerce for your own organization. The full framework is available in a commissioned Total Economic Impact™ study conducted by Forrester Consulting on behalf of Salesforce and published in January 2021. Read the report here.