Mastering the Media Subscriber Onboarding and Engagement
Brad Eliot, Group CIO, MultiChoice
Kevin Westcott, Vice Chairman, Deloitte LLP and U.S. Technology, Media & Telecommunications leader.
Christopher Dean, GM, Media & Entertainment, Salesforce
The Media & Entertainment industry is facing unprecedented changes, with consumers increasingly subscribing to media services from streaming video to music and gaming. With the rapid adoption of subscription-based media services by consumers across the globe, streamlining new subscriber onboarding and driving engagement are both critical for maximizing customer lifetime value.
Join our industry experts as they discuss:
- Best practices for onboarding new subscribers
- How media companies can drive higher subscriber engagement