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Manufacturing Digital Bootcamp | Lesson 3: Creating a Business Case for B2B Commerce


  • Sean McCormick, Principal Consultant, Forrester
  • Shaheen Parks, Principal Consultant, Forrester
  • Andy Peebler, VP of Commerce GTM, Salesforce

About the Manufacturing Digital Bootcamp

With ever-competing priorities and the pressure to grow amidst change, launching a B2B digital commerce channel can seem like a daunting undertaking. The Manufacturing Digital Bootcamp can help.

Specifically designed for manufacturers interested in establishing and growing a B2B digital commerce channel, we’ve created a 3-part course to provide the hands-on tools and practical guidance you need to kick-start your company’s eCommerce initiative.

Lesson 3 Learning Outcomes
We wrap up this Bootcamp course by helping you create a robust business case to pitch to decision-makers and future stakeholders across your company.

In this third lesson you’ll:

  • Learn how to quantify the components of an effective business case
  • Develop a business case using Forrester’s TEI Model Framework
  • Get the tools you need to pitch your business case

Overall Course Outcomes

By the end of the 3-part course, you know how to create a:
  • 7-part business plan
  • 90-day roadmap
  • Robust business case

Need to register for the other two lessons? Head to the Manufacturing Digital Bootcamp page.


Access the webinar now.

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