Top Data and Analytics Trends to Drive Future Growth
Corey Birtles, SVP, Data & Analysis, Digitas
Loretta Shen, Director of Product Marketing, Salesforce
As customers shift their expectations and behaviors in response to an “all-digital” world, businesses need to accelerate their digital transformations to keep up. Marketers are front and center in driving this transformation to reach customers with the most personalized experiences, while also impacting business growth–globally, nine out of ten marketers have made marketing-led growth one of their core priorities. And as the marketing analytics landscape explodes, marketers face key barriers to driving growth when it comes to data and measurement.
In our latest Marketing Intelligence report, we surveyed decision-making marketers across the globe to understand:
- How marketers are operationalizing growth mandates
- The state of marketing analytics and how it impacts the greater marketing landscape
- The key challenges marketers face with data and analytics
- How marketers are thinking about data-driven transformation in the future
Join us for a fireside chat with marketing leaders from Salesforce and Digitas as they discuss the latest insights from the report and how Digitas is navigating these challenges and driving data-driven transformation for their clients.