The Rise of Digital Direct Insurance
Randy Staats, Vice President of Technology, Companion Protect, LLC
Raja Singh, SVP and General Manager, Insurance, Salesforce
Jeff Lumsden, Senior Director, Solution Engineering, Salesforce
Tanvi Dali, Senior Product Manager, Commerce Cloud, Salesforce
Similar to their purchase behavior in other industries, individuals and small businesses are buying insurance directly online. By going straight to insurers, they want competitive prices and a quick no-hassle purchase experience. Digitally astute insurtechs already excel in meeting this demand for simplicity.
However traditional insurers are upping their game — according to a 2020 Harvard Business Review Analytic Services, 64% of executives at traditional carriers expect their firms to increasingly adopt a direct-to-customer distribution model. And with the challenges of the past year, a digital-first approach has emerged as compelling.
Join us for this webinar to explore what it takes to succeed in today’s growing digital direct-to-consumer markets.