The crowning achievement of any loyalty program is exclusivity: making every customer feel like a VIP and delighting them with relevant experiences that create a bond with your business, like early access to sales, or when travel is safe again, access to tickets andevents in their destination city. To do this, loyalty needs to go beyond marketing to become a company-wide initiative: you need to have buy in and insights from not only marketing, but also analytics teams, finance, and operations to ensure frontline staff are helping to boost adoption and engagement. Finally, you need to be able to bring all of your data sources together to develop a complete view of the customer beyond purchase data, across sales, service, and marketing.

In this webinar, you’ll learn:

• How to leverage first-party data to improve the loyalty member experience
• How to embed loyalty across the customer journey and touch points
• How Salesforce’s Loyalty Management, Customer 360 Audiences and Marketing Cloud can help you enhance your program experience