Inside the Innovation: Building a Data-Driven Customer Experience
- Mathias Elsässer, Partner - Marketing Advisor, PWC
- Tyler Lunceford, Product Marketing Manager, Salesforce
Inside the Innovation is a first-hand look at how Salesforce and our best-in-class implementation partners guide businesses along their transformations to reimagine relationships and revenue around the digital-first customer. In this episode, learn how PwC and Salesforce Digital 360 helped a 100+ year-old auto manufacturer scale a data-driven personalization strategy to 35+ markets.