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Inside the Innovation: Building a Data-Driven Customer Experience


  • Mathias Elsässer, Partner - Marketing Advisor, PWC
  • Tyler Lunceford, Product Marketing Manager, Salesforce

Inside the Innovation is a first-hand look at how Salesforce and our best-in-class implementation partners guide businesses along their transformations to reimagine relationships and revenue around the digital-first customer. In this episode, learn how PwC and Salesforce Digital 360 helped a 100+ year-old auto manufacturer scale a data-driven personalization strategy to 35+ markets.


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