Enabling the Hybrid Human Digital Experience
Kate Yaccarino, Managing Director and Americas Head of Client Delivery, MUFG Bank
Melissa Matross, SVP Product Management, Service Cloud, Salesforce
Kelly Horn, Director of Global Banking, Salesforce
Jessica Lee, Principal Solutions Engineer, Salesforce
The challenges of the past year have magnified the focus on service for the banking industry and the now digital first customer. Banks are grappling with spiking customer inquiries and increased case loads through traditional channels due to the initial pivoting of teams to work from home and now, the uncertainty about returning to the office. Service today must leverage data for a single view of the customer across all communication channels throughout the servicing journey. Join us as we explore key strategies for accelerating through the crisis and how banks are creating must-have service agility.