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How to Power Performance Outcomes with Marketing Analytics and Datorama Reports

SPEAKERS

  • Chris Dobbs, Marketing Analytics Manager | Sentara
  • Dillon Baker, Product Marketing Manager | Salesforce
  • Tal Marom, Senior Director of Product Management | Salesforce

ABSTRACT

To deliver relevant customer experiences, marketers today need the right data and analytics strategy to make sense of their data, optimize results, and maximize marketing spend. In this episode of Master Your Marketing, you’ll learn how to:

  • Drive greater marketing ROI and business growth using connected email, mobile, journey, web, and other key performance data
  • Build an insight-driven culture and streamline reporting
  • Improve your analytics strategy with help from Salesforce and Datorama Reports

 

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