How Green Hedge Delivers a Connected Customer Experience to Drive Growth
Tom Blackburn, Chief Operating Officer, Green Hedge Distribution
Michael Young, Global Director Consumer Goods Go To Market, Salesforce
Highly regulated consumer goods industries face complicated processes in their route to market. Although 81% of consumer goods manufacturers say moving their planning process to the cloud is a critical or high priority, the reality is that many they still rely on spreadsheets and manual analysis, adding additional complexity. As a distributor and middleman in the highly regulated cannabis industry, Green Hedge, navigates many of these complexities to work with producers and retailers to bring their products to market. They have approached digital transformation to ensure that they are collaboratively planning and seamless executing to ensure satisfaction for all parties involved.
In this session, hear trends and insights from Michael Young, Global Director of Consumer Goods Go To Market at Salesforce, and Tom Blackburn, Chief Operating Officer of Green Hedge, on how he’s approaching digital transformation for Green Hedge in order to drive growth.