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How to Attract, Grow, and Retain Customers through Artificial Intelligence and Machine Learning Applications

Featured Speakers:

Susan Emerson, SVP Product GTM, Salesforce
Jordan Patterson, AI/ML Specialist, Salesforce

Over 90% of brands are driving to deepen customer relationships and grow market share. In this webinar, learn how leading financial services institutions are using their Salesforce investment to attract, grow, and retain customers with embedded actions — right where employees work and at the point of interaction with customers. Join Susan Emerson, SVP of Analytics and Jordan Patterson, AI/ML Specialist to see an overview of how the practical application of machine learning and analytics directly within your Salesforce environment can improve your customers' experience.

Key Takeaways You Will Leave with:

  • Convert your best leads based on a propensity to buy profile
  • Increase your lending portfolio with white space analysis
  • Drive next-level customer care and reduce attrition
  • Anticipate asks for member services based on the customer journey


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