Salesforce's 7th Edition State of Marketing: 7 Key Takeaways from the Year that Changed Everything
Emily Fultz, Product Marketing Manager, Salesforce
The last year has introduced unforeseen levels of marketing innovation, transformation, speed, and agility. Due to the global impacts of the COVID-19 pandemic, marketers have learned how to navigate uncertainty, balance constantly changing priorities and budgets, evolve their marketing messages, and work from anywhere. Join us as we dive into the data and discuss the biggest takeaways from a year unlike any other.
Attendees will learn:
- How marketing leaders pivoted to address rapid and fundamental shifts in consumer behavior
- The impacts of a distributed workforce and how marketing leaders are enabling new methods of collaboration
- The data marketers are collecting to better understand their customer
- How marketing leaders are reskilling their teams to keep up with the speed and pace of innovation