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The Race to First-Party Data: How to Win with Loyalty Programs

Featured Speakers:

Ray Wang, Founder, Chairman and Principal Analyst, Constellation Research
Natasha Janic, Product Marketing Manager, Salesforce


Between consumer data privacy laws and the elimination of third-party data sources, businesses need to find ways to adapt. About 41% of marketers use first- and third-party data in their personalization efforts and will be expected to deliver the same, hyper-relevant experiences despite data challenges. Loyalty programs can serve as a critical source for first-party data. This helps to improve the customer experience not only with the loyalty program, but across the entire business.

Join Salesforce and Constellation Research as they discuss:

  • The impact of the death of the cookie on creating a single source of truth for your customers
  • Challenges and solutions for capturing data across digital and physical interactions
  • The value of loyalty data in driving relevant, personalized experiences
  • Loyalty programs as a mechanism for growth across your business

 

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