Know Your Consumer: How to Collect, Connect, and Activate Consumer Data
Sonia Chung, Director, Business Consulting, Salesforce
Unifying consumer data sources was ranked among the top five challenges that marketers face today, especially as the number of consumer data sources rises year after year, up to 15 in 2021. Consumer goods brands are increasingly seeing their need to go beyond media data, bring the consumer data together, and then execute on learnings from that data in order to meet the needs of the modern-day consumer. Come learn how leading brands are doing just that in order to grow and engage their audiences.