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ABM Bootcamp: Key Lessons from Industry Leaders

SPEAKERS

  • Rob Leavitt, Senior Vice President, Consulting | ITSMA
  • Karla Fonseca, Sr. Director, Demand Generation | Cyxtera Technologies
  • Arpana Priyadarshini, ABM Marketing Manager | Cyxtera Technologies
  • Lisa Perry, Global Director, Account-Based Marketing | Salesforce
  • Jozi Hall, Product Marketing Manager | Salesforce
  • Bree Dunscombe, Editorial Lead, Marketing | Salesforce

ABSTRACT

Amid the disruptions of the past year, ABM has gained even more traction as a core B2B marketing strategy. More than three-quarters of marketers surveyed last fall by ITSMA reported higher ROI from ABM than other marketing investments. But the reality is that we’re still in the early days of ABM development, and have a long way to go to leverage ABM’s full potential.

Join ITSMA, Salesforce, and Cyxtera Technologies for a highly interactive 90-minute “mini bootcamp,” as they guide you through some of the best practices for improving ABM performance for your next wave of strategic growth. During the session, you’ll:

  • Explore the latest ABM benchmark research and what it means for your business
  • Identify your spot on the ABM maturity curve
  • Understand the core ABM skills needed to develop a successful program
  • Learn the top five mistakes to avoid as your program evolves
  • Discover new ABM use cases and insights from industry leaders

 

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