How Community Banks & Credit Unions Can Accelerate Change
Samantha Pause, Chief Marketing Officer and Benefit Officer, Mascoma Bank
John Sahagian, Vice President/Chief Data Officer, BCU
Jim Collins, Senior Director, Community Banking Go-to-Market, Salesforce
Community banks and credit unions are needed now more than ever. As we enter the post-pandemic world, reset customer expectations have made digital channels and experiences fundamental. Undoubtedly servicing customers and members efficaciously across human and digital channels is quickly becoming table stakes and end-to-end digitization is key for differentiation and delivering an impactful customer experience. Join our panel discussion and see how Salesforce is supporting community banks and credit unions on their digital transformation journey and creating a unified customer experience across physical and digital channels.