How To Put Digital At The Forefront of Every Channel & Customer Interaction
Matthew Ward, Partner & Associate Director, Boston Consulting Group
Marina Nekrasova, Partner, Boston Consulting Group
Ian Dunckel, Senior Director Product Marketing, Salesforce
Economic disruption has organizations doubling down on building new capabilities around omni-channel experiences, inside sales, cross sell, upsell & post-sale, and operational expertise to support the entire funnel. Gone are the days of the old-school road warrior, but now the question is what comes next?
Join Marina Nekrasova and Matt Ward from the Boston Consulting Group’s Next Generation Sales practice as they share their latest insights on how to adapt to the way buyers and sellers are connecting today – and will continue in the future.
In this webinar you will learn:
- The importance of creating a true omni-channel experience for customers
- How to build hybrid sales teams that complement an all digital, self-service buying experience
- Why you need to align & integrate your operations teams across departments and functions