The Future of Travel Loyalty Programs: Soaring Beyond Status and Miles
Clay Walton-House, Managing Director of Integrated Loyalty Solutions, PK
Carly Lee, Associate Director of Integrated Loyalty Solutions, PK
Natasha Janic, Product Marketing Manager, Salesforce
Both consumers and the travel industry are breathing a sigh of relief as travel is bouncing back. But as flights are booked and hotel occupancy increases, does that mean that traveler loyalty will go back to how it once was? The short answer is: probably not.
Over the last 18 months, airlines & hotels had to extend statuses and some have seen point liabilities increase as much as 30%. As consumers cash in on large piles of points, this moment of reckoning requires that airlines & hotels re-evaluate their strategies.
In this webinar, Salesforce is joined by loyalty experts from PK to discuss:
- Emerging trends in travel & hospitality
- Redefining customer loyalty in a new era of travel
- How to drive greater profitability from travel loyalty programs