The ROI of Creating Customer Experiences on Salesforce Platform with Heroku
Richard Cavallaro, Consultant, Forrester
Srini Nirmalgandhi, Director Product Marketing, Salesforce
In this new digital era, customer experience is essential for the growth of any business. To deliver business value, companies must adopt new innovations to reach customers across multiple touchpoints. Heroku enables you to create highly personalized apps from your CRM data to drive customer engagement.
To help you understand the business value of choosing a platform for delivering next-gen customer experiences, Forrester Research will examine the potential return on investment (ROI) that enterprises may realize by implementing engaging experiences on Salesforce Platform with Heroku.
Learn how Heroku has helped customers:
- Reduce ongoing DevOps expense by 30%
- Improve developer productivity by 40%
- Deliver a 285% ROI over three years