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Consumer Goods and the Great B2B Digital Acceleration

Featured Speakers:

Dan Shim, Senior Director, Industries Insights, Salesforce
Michael Young, Global Director Consumer Goods Go To Market, Salesforce
Winnie Tran, Sr. Product Marketing Manager, Salesforce


Consumer goods (CG) companies have traditionally relied on face-to-face interactions to conduct business. However, the pandemic has forced them to rapidly pivot and accelerate digital transformation. While many CG companies quickly moved online to sell directly to consumers, many consumers were still shopping in-store for necessities.

In this webinar, learn where CG companies accelerated their digital investments to drive growth and deliver stronger relationships with channel partners. And hear trends and insights from our latest survey of global CG leaders uncovering how:

  • Digital acceleration impacts market maturity
  • Digital investments help streamline account management
  • Transformation in retail execution minimizes face-to-face interactions
  • Investments in the digital customer experience is heating up

Source: Consumer Goods and the Great Digital Acceleration Report, Salesforce, 2021

 

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