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Simplifying the Complexity of Cross-Channel Advertising Sales

Featured Speakers:

Neil Patel, Co-founder, NP Digital and Ubersuggest
Jonathon Millman, Managing Director - Media & Entertainment, Shift, a Silverline Company
Christopher Dean, GM & Vice President - Media Cloud, Salesforce

The modern-day advertising experience is enormously fragmented for both media companies and advertisers. Media companies engage consumers across channels like streaming services, TV, radio, out-of-home, digital, mobile, social media, and more, but there is no all-in-one way for them to do this without using a multitude of platforms to sell, execute and measure multi-format advertising campaigns. How can media companies simplify the complexity and grow advertising revenues?

In this panel discussion, Christopher Dean, GM and Vice President of Media Cloud at Salesforce joins forces with renowned marketer and entrepreneur Neil Patel, and Shift, a Silverline Company, Managing Director - Media & Entertainment Jonathan Millman to discuss:

  • The challenges and myths modern-day media companies are currently facing around advertising sales
  • The evolution of advertising sales and the case for an end-to-end platform
  • How a converged platform can simplify the complexity of ad sales and operations


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