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Boosting the "R" in ROI: How Driscoll’s Maximizes Marketing Investments

Featured Speakers:

Diane Scalisi, Director of Omnichannel Marketing, Driscoll's
Pamela Wolf, Director, Consumer Goods Go-To-Market, Salesforce

In the consumer goods industry, measuring the effectiveness of marketing spend is notoriously challenging. However, brands that are finding ways to collect, connect, and activate their data effectively are able to use their budgets effectively and put the “R” back in ROI. Come learn from beloved berry brand, Driscoll's at how they use data to craft messages and direct marketing spend.

 

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