5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans
David Doft, Chief Financial Officer, Emerald
Joanne Wheatley, SVP, Marketing & Digital Operations, Emerald
Neha Shah, Director, Product Marketing, Salesforce
The last year has introduced unforeseen levels of marketing innovation, agility, and speed. B2B marketers have learned how to navigate uncertainty, balance constantly changing priorities and budgets, evolve their marketing messages, work harder with fewer resources, and work from anywhere.
Join Salesforce and Emerald’s David Doft, Chief Financial Officer and Joanne Wheatley, SVP, Marketing & Digital Operations as we discuss our findings from the 7th State of Marketing Report and the key takeaways from a year unlike any other so you can start planning 2022.
Attendees will learn:
- Key B2B marketing trends to inform their 2022 marketing strategies
- The data marketers are collecting to better understand their customer
- How leaders are reskilling their teams to keep up with the speed and pace of innovation