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The Salesforce Guide to Government CX - Top 5 Global Use Cases

Citizen Experience (CX) has gained momentum over the past 18 months as government service providers rely on digital channels to deliver services like never before. Learn how Salesforce can help take a broad topic and bring it to action for your organization by discussing the top 5 use cases across global government. Whether you are considering chat bots, contact center modernization, self service portals, email outreach, or digital forms, there is no wrong way to get started.

Join Chris Radich, VP of Digital Transformation, and Michael Hornsby, Director of Customer Success, at Salesforce, as they share their lessons learned in an interactive interview and demonstration of the top 5 global CX use cases.

Speaker Spotlight
Chris Radich is a global technology thought leader with deep experience in digital architecture, advisory consulting, and enterprise technology sales. Chris leads Salesforce’s Global Public Sector Digital Strategy function to build transformation strategies across its client base.

Prior to Salesforce, Chris was an early cloud evangelist and held leadership positions at Gartner and IBM as a global cloud advisory leader and application innovation manager.

Michael Hornsby is a Customer Success Director at Salesforce. Prior to Salesforce, Michael spent 8 years in the Obama Administration. As the Chief of Staff in the Office of Administration, he managed the Presidential Transition for the enterprise and provided oversight to the IT, Facilities, and Human Resources teams.

As the Acting Chief Information Officer for the White House in 2015, he provided stability and led his team through a major reorganization and service-delivery redesign. His early assignments in the White House focused on managing technical operations and application development. In the fall of 2010 he and his team implemented the first Software as a Service application in the Office of Presidential Correspondence.


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