How Sobeys Creates Connected and Personalized Customer Experiences
Lisa Doke, Director of CRM, Sobeys
Rachel Meyers, Director Product Marketing, Salesforce
Marketing has always been about building relationships, but how do you build successful relationships with the digital-first customer? More than ever, Marketers turn to an array of data sources to target customers with personalized communications to improve customer experience and relevance while driving brand preference and loyalty.
Join Salesforce and Lisa Doke, Dir. of CRM, Sobeys, to learn more about the strategies and technology used to identify customer preferences and drive personalized, multi-channel experiences.
Attend this webinar and gain insights on how to:
- Unify data to get a holistic view of their customers and drive personalized experiences
- Create true value-added experiences with strategic sponsorships
- Build a journey driven team to create meaningful content