Modernize Commercial Operations by Integrating Selling and Revenue Management
Michael Janney, Vice President, Industry Advisor - Manufacturing, Salesforce
Loring Andersen, Senior Director Manufacturing Industry Marketing, Salesforce
While selling and revenue management are both part of commercial operations (lead to cash process), the two areas historically have been managed with separate processes, systems, and even employees overseeing them. However, manufacturers are missing a great opportunity if they don’t consider integrating these processes onto a single engagement platform.
Join our webinar to learn more about the synergies that arise out of having one sales and revenue management process, shaped around the customer. Hear about benefits including:
- An enhanced single view of the customer supplemented through integration with back office systems and processes
- Greater AI insights and recommendations across both selling and revenue management
- Account-based forecasting for input into Sales & Operations Planning
- Reduction in revenue and margin leakage due to unifying fragmented processes and systems onto a single platform.