The Tech, Tactics & Channels B2B Marketing Leaders Are Investing In To Drive Growth
Ruth Bolster, Product Marketing Manager, Salesforce
Marketing is on the move. In our latest State of Marketing report, uncover insights from over 8,200+ leading marketers worldwide. Learn the five major trends set to rock the industry, so you can strengthen your strategy — and your career — for the year ahead and beyond.
We will look at trends in budgeting and priorities across B2B, discussing topics such as:
- How creating a cohesive journey across channels and devices has emerged as a top priority for marketing execs;
- How data is empowering marketers to deliver the trusted, personalized engagement customers expect;
- New priorities and challenges around collaboration and organizational structures and processes.