Redefining Loyalty for a New Breed of Traveler
Julie Wotruba, Senior Director, Strategy Insights, Concentrix Catalyst
Ned Shugrue, Director, Integrated Loyalty Solutions, Concentrix Catalyst
Jacqueline Nunley, Industry Advisor, Travel & Hospitality, Salesforce
With consumers embracing a digital mindset, loyalty leaders across the industry now recognize the need for better execution when it comes to delivering a seamless, omnichannel travel experience. And as they do, they are raising the bar for everyone else in the industry.
Salesforce teamed up with Concentrix Catalyst to create Raising the Bar on Travel Loyalty Programs that includes findings from a survey of over 500 industry professionals. In this webinar, we will be highlighting our report findings, including:
- The winning characteristics of a loyalty leader in the travel industry today.
- The pivots you need to make to ensure lasting loyalty among a digitally savvy customer base.
- What the post-pandemic rebound looks like for rapidly evolving customer expectations.