Better Together: The Power of Combining SMS and Email for an Effective Omnichannel Strategy
Lakesha Holloway, Digital Director, Atrium Health
Taylor Smith, Solution Architect, Lev
Brett Bothe, Senior Product Marketing Manager, Salesforce
The new marketing imperative? Building the perfect, customer-centric journey with the exact right channel mix and personalized messaging at every interaction. Planing, testing, delivering and optimizing the ideal mix of channels and messaging is the challenge facing many marketers today.
Join Lakesha Holloway and Taylor Smith from Atrium Health as they walk through the patient’s journey. They’ll share how they put the patient’s journey first, gathered data, and then delivered personalized messages on preferred channels to each patient. All lessons we can expand from healthcare to any vertical!
Brett Bothe from Salesforce will also cover how you can:
- Unmask large lists of subscribers to treat them as individual customers
- Select the right channel for the right message
- Leverage Atrium Health’s patient-first approach for your own use case
Your omnichannel better together story starts here.