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Engineering Outcomes: Winning Tactics for Implementing a Marketing Intelligence Strategy

Featured Speakers:

Helena Lewis, Chief Marketing Operations & Technology Demand Operations,NI
Jen Adams, Section Manager, Advertising, NI
Ronald Sham, Solution Architect, Slalom
Nia Coleman, Product Marketing Manager, Salesforce

Many organizations use multiple tools to track performance for various marketing tactics. This often leads to fragmented data and difficulty with analyzing results. When NI, a developer of automated test and measurement systems helping engineers solve the world’s toughest challenges, desired a single source of truth for their marketing performance, they turned to Marketing Cloud Intelligence to unify their data and improve their business outcomes. In the end, the NI marketing team consolidated marketing data resources to improve business insights, outcomes and increase productivity.

Join this webinar to hear how NI:

  • Aligned reporting and analysis to drive optimization
  • Engineered data and measurement to maximize marketing budgets
  • Achieved a comprehensive view of their cross-channel data


Access the webinar now.

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