Clever Campaigns in Consumer Goods: Optimizing ROI with Marketing Cloud Intelligence
Mariam Chahin, Director Industry Advisors, Salesforce
Imaad Khan, Lead Solution Engineer, Salesforce
McKee Hornor, Associate Product Marketing Manager, Salesforce
Today’s most innovative consumer goods companies are built with a data-led strategy. However, with more information than ever to digest, it can be overwhelming to make sense of it all. To remedy this, we’ve simplified the solution to consolidate, visualize, and activate data. Ensuring your brand campaigns resonate with the right consumers is now only a few clicks away. We’re excited to share trends and insights on campaign effectiveness, new product features that grow consumer centricity, and a success story featuring a live demo.