How Salesforce does Sales Enablement
Micah Jacobson, Senior Director, Enablement Innovation, Salesforce
Samantha Fenelus, Manager, Customer & Market Insights, Salesforce
Amanda Lane, Product Marketing Manager, Salesforce
Are you curious about what motivates sales enablement leaders? Looking for tools and resources to build teams and implement enablement programs?
You aren’t alone. Sales enablement is a nascent function, and because of this many organizations don’t even have it. If they do, it's poorly understood by the wider organization, and Enablement leaders struggle to know what “good” looks like. Here at Salesforce, we've made a significant investment in sales enablement over the past few years and would like to share our research, methods, and innovations with you.
Join us for a discussion with our consumer insights and enablement innovation teams to learn:
- The latest sales persona research
- How Salesforce created an outcomes-based enablement program
- Best practices for building a strong sales enablement strategy
After this session, you’ll feel empowered to create an effective, credible enablement strategy of your own.