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Steps to Implementing a Data-First Strategy

Featured Speakers:

Adam Halfmann, Senior Director of Program Management, School Specialty
Gita Gidwani, Director of Product Marketing, Salesforce


School Speciality helps transform the learning environment by offering essential educational supplies, comprehensive learning environments, and curriculum solutions. Like many organizations, School Speciality was challenged with creating a single source of truth with all of their customer data. And with stakeholders across the education system, School Specialty needed data transparency in order to provide excellent service to their key audiences.

Learn how School specialty created a data-driven culture using Marketing Cloud Customer Data Platform, enabling them to power tailored customer experiences and optimize services and sales interactions with data-driven insights. Hear how they:

  • Collect and unify customers’ profile and engagement data to create a world-class customer experience
  • Deliver personalized messaging at scale by activating on customers’ interests and preferences
  • Ensure customer data is connected across their tech stack

 

Access the webinar now.

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