Salesforce Webinars

Questions? Call us at 1-800-667-6389.

Steps to Implementing a Data-First Strategy

Featured Speakers:

Adam Halfmann, Senior Director of Program Management, School Specialty
Gita Gidwani, Director of Product Marketing, Salesforce

School Speciality helps transform the learning environment by offering essential educational supplies, comprehensive learning environments, and curriculum solutions. Like many organizations, School Speciality was challenged with creating a single source of truth with all of their customer data. And with stakeholders across the education system, School Specialty needed data transparency in order to provide excellent service to their key audiences.

Learn how School specialty created a data-driven culture using Marketing Cloud Customer Data Platform, enabling them to power tailored customer experiences and optimize services and sales interactions with data-driven insights. Hear how they:

  • Collect and unify customers’ profile and engagement data to create a world-class customer experience
  • Deliver personalized messaging at scale by activating on customers’ interests and preferences
  • Ensure customer data is connected across their tech stack


Access the webinar now.

Please fill out all fields.
Enter your first name
Enter your last name
Enter your title
Enter a valid email address
Enter a valid phone number
Select your country
By registering I confirm that I have read and agree to the Privacy Statement.
This is a required field
Yes, Salesforce may share my contact information with sponsoring partners for marketing purposes.