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Driving Hyper-Personalization in Digital Banking Campaigns
Kyall Mai, Senior Vice President and Chief Innovation Officer, Esquire Bank
Lincoln Hull, Director of Product Marketing, Salesforce
The modern buyer has changed dramatically in the era of digital marketing. Whether a prospective customer is banking, borrowing, or investing, they have greater access to information and a variety of convenient options to choose from. Customers are empowered. And, this creates new opportunities for firms to acquire customers using channels that were previously unexplored.
Join us and special guest, Kyall Mai, SVP and Chief Innovation Officer at Esquire Bank, as we discuss how Esquire Bank has successfully leveraged the power of Salesforce Marketing Cloud to execute omni-channel, account-based marketing campaigns to engage prospective customers in new ways.
You’ll learn how Esquire Bank has transformed from being primarily a referral-based business to generating 50% of all leads via digital marketing in just 2 years. Plus, experience a demo of how Marketing Cloud can help create world-class customer experiences across a customer's financial services journey, leveraging automation to attract new clients and retain and grow existing clients at scale.