How to Prepare for Future Enablement Trends
Micah Jacobson, Senior Director, Enablement Innovation, Salesforce
Maureen Davis, Sr. Marketing Manager, Salesforce
Here at Salesforce, we've been on a journey to mature our own sales enablement from reactive to proactive. Leading with enablement is now a key driver behind projecting and meeting revenue goals for the business.
However, we know how difficult it can be to align on a strategy that will drive real results in the field - results that are measurable and actionable.
The good news is, we are seeing some key trends emerge in the second half of 2022 that are informing our strategy and enablement roadmap. The top four include:
- Tying programs to outcomes
- Personalizing the sales rep experience at scale
- Innovating with immersive experiences
- Optimizing coaching and feedback with AI
We hope you'll join us for this webinar to hear about how you might incorporate these trends - and some supporting tools - into your enablement programming moving forward.