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Optimize Digital Experiences with Marketing and Commerce Insights

Featured Speakers:

Ed Poppe, VP, CRM, Loyalty & Performance Marketing, Build-a-Bear
Bryson Ahrens, Sr Analyst, CRM & Strategic Initiatives, Build-a-Bear
Loretta Shen, Sr. Director, Product Marketing, Salesforce

The past two years have accelerated the shift online with CMOs and retail marketers increasingly investing in digital advertising and experiences. In this new era, retail marketers and e-commerce teams must work together with shared business objectives to build and optimize seamless, personalized, digital retail experiences.

Join Loretta Shen, Marketing Cloud Intelligence expert, and Build-A-Bear's Ed Poppe and Bryce Ahrens, as they discuss how Build-A-Bear optimizes digital experiences with marketing and commerce insights. In this session, you will learn how:

  • To speak to today's marketing data and analytics trends
  • To empower your marketing and commerce teams to share insights that drive better experiences
  • Build-A-Bear approached opportunities to improve digital campaigns and e-commerce conversion
  • Build-A-Bear streamlines complex insights into regular reporting


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