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How Product-Led Growth (PLG) is Changing B2B SaaS

Featured Speakers:

Jake Meltzer, Senior Director, Lifecycle Marketing, Slack
Cory Davis, Senior Product Marketing Manager, Salesforce

Product-led growth (PLG) is a growing trend in B2B SaaS marketing and go-to-market strategies. The strategy relies on your product as the key driver of acquisition and retention with a focus on reducing customer acquisition costs and increasing lifetime value. PLG works because it gives users and buyers a low-risk way to understand the value your company brings.

Join Cory Davis from Salesforce Marketing Cloud and Jake Meltzer from Slack as they discuss how Slack is accelerating product led-growth by engaging its audience with personalized, data-driven experiences. In this webinar, you will hear:

  • What is Product-Led Growth
  • How Slack connects its Self-Serve funnel to Enterprise Sales
  • Real-world examples from Slack’s Lifecycle Marketing programs

 

Access the webinar now.

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