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How Sustainability Impacts the Retail Experience
Michelle Grant, Director, Strategy and Insights, Salesforce
79% of consumers say that a brand’s sustainability practices influence their purchasing decisions. As a result, sustainability is no longer a behind-the-scenes initiative. Retailers and brands are infusing their marketing, online and offline stores and post purchase experiences with sustainability aspects. In this webinar, we will discuss how consumers view sustainability and how the retail industry is responding.
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