According to original research commissioned by Salesforce, more than three-quarters of customers surveyed (78%) said they’d consider buying from tech vendors if given the opportunity. Despite deep investments in network infrastructure and services, providers need to give customers a reason to stay if they want to stay competitive. Customers are increasingly open to testing new providers and are willing to switch for better rates, more transparent service agreements, and personalized self-service options.

Join emerging technology consultant Dr. Sally Eaves along with Salesforce’s Kishore Sannidhanam for a deeper dive into what’s driving customer thinking around these new buying decisions for communications products and services. In this Light Reading webinar, they’ll also discuss:

• The emergence of values-driven purchasing, where the majority of customers expect their preferred vendors to align with customers’ environmental, societal, and governance values.
• Why the “customer experience” matters more than ever and how that experience consists of more than just providing good service to customer queries or complaints.
• The reasons that CSPs must do a better job of building self-service capabilities to drive adoption, since the majority of customers (51%) prefer doing business online.
• A call-to-action from customers for providers to partner with streaming providers for deals, discounts, and other extras for video services that continue to enjoy high demand.