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Automated Real-Time Personalization in Action with Salesforce

Featured Speakers:

Asae Dean, Sr. Director, Product Management, Salesforce
Sonia Lele, Sr. Director, Personalization and Growth, Salesforce
Katie Wheeler, Sr. Manager, Product Marketing, Salesforce

94% of marketers say customers expect personalized experiences, but only 26% are confident in their personalization strategy. Join us to learn how Salesforce uses Marketing Cloud Personalization technology to engage with its prospects and customers at the 1-to-1 level.

In this webinar, you’ll hear from Salesforce experts on their plan to transform Salesforce’s digital experience using a world-class personalization platform in order for prospects and customers to have the best experience possible, including:

  • How Salesforce moved from running a pilot to Personalization Primetime
  • The pillars of personalization and how Salesforce leverages both Marketing Cloud Personalization and Customer Data Platform
  • Content readiness and tagging, plus campaign management
  • A sneak peek into the company’s future plans for omni-channel personalization

(Source: Salesforce Trends in Personalization, 2022 Report)


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