How YETI & Sweaty Betty Accelerate Headless Commerce Experiences to Exceed Customer Expectations
Scott Streit, Director of Software Engineering, YETI
Alexandra Dinsdale, Head of Digital Product, Sweaty Betty
Karly Cyr, Director of Product Marketing, Salesforce
Customers expect fast and engaging digital experiences, and 90% of buyers say experience is as important as the product or service. The faster businesses can deliver on these heightened expectations, the faster they can start seeing results.
Join us to hear how YETI and Sweaty Betty are using the Composable Storefront to modernize their commerce stack and launch premium experiences globally in phases.
With this approach, businesses are able to:
- Get to market quickly with a phased launch approach
- Experiment and incorporate learnings to continuously improve
- Maximize developer efficiency and organizational flexibility with modern headless tools