Subscription Management - Profitable Growth with Integrated Self-Service on CRM
Bishwendra Singh, Director of Solutions & Innovation,PhiX Technologies
Muthu Murugan, Director of Product Management, Revenue Cloud Solutions, Salesforce
Steve Wolsfeld, Account Executive, Salesforce
Customers are transacting more and more in a self-service capacity. Launching self-service across all channels is the quickest way for businesses to drive profitable growth. Self-service is optimal for Subscription business models as recurring revenue models create an influx of transaction types that customers can easily manage on their own like add-on, upgrade, amend, renew, swap, and more.
It’s critical that you design a cohesive customer experience when launching self-service subscriptions. Do not launch a self-service channel that's competitive with or disconnected from you direct sales channels. The channels need to share data and compliment each other; not compete for be in conflict.
Join us to learn how Salesforce Subscription Management helps businesses
- Quickly launch new products to market
- Drive profitable growth by letting customers manage the full subscription journey on their own, and
- Design an integrated sales strategy across self-service and direct sales channels