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How to Go Digital-First with Your Customer Service Strategy

Featured Speakers:

Christina McAllister, Senior Analyst, Forrester
Gautam Vasudev, VP of Product Management, Salesforce
Joyce Leung, Product Marketing Manager, Salesforce

Asynchronous messaging platforms—from WhatsApp to Apple Messages for Business—represent a new opportunity for service leaders to rethink the way they connect with customers. Yet many organizations struggle with knowing where to start or how to implement messaging as part of their holistic customer service strategy.

Join CX experts from Forrester and Salesforce to discuss:

  • How asynchronous messaging improves contact center efficiency and customer experience
  • Practical guidance on how to get started from operations and staffing to building a launch plan and driving channel adoption
  • Best practices on measuring channel effectiveness and optimizing performance


Access the webinar now.

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