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Streamline Your Buyer Journey with Personalization

Featured Speakers:

Diangelo Tyler, Marketing Director, Renewal by Andersen
Laura Scholke, Sr. Director, Client Strategy and Services, Bold Orange
Paul Cordasco, Product Marketing Director, Salesforce

Learn how Andersen Corporation partnered with the marketing consultants at Bold Orange to create a personalized and seamless cross-channel journey for its major customer personas to drive real-world business results. Hear from personalization experts at Bold Orange and Andersen’s two major divisions — Renewal by Andersen and Andersen Windows and Doors — on their journey into customer personalization including insights, advice, and some lessons learned along the way. See how Andersen and Bold Orange:

  • Navigate both B2C and B2B use cases
  • Manage personalization across the entire customer lifecycle
  • Designed a technology solution that could execute across channels


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