Discover How Your Marketing Data Can Unlock Actionable Insights and Improve Customer Experiences

Featured Speakers:

Aurelia Solomon, Senior Director of Product Marketing, Salesforce
Patrick Neff, Principal Manager Marketing & Digital Experience, Southeast Toyota Finance
Michael McNeal, Marketing Cloud Capability Lead, Centric Consulting

A strong data foundation is core to successful marketing. Marketers often lack the tools to unify their vast and disparate data sources to unlock meaningful and actionable insights about their cross-channel performance and customer engagement.

Hear how Salesforce Marketing Cloud Intelligence customer, Southeast Toyota Finance, and Marketing Cloud partner, Centric Consulting, built a marketing data framework that provides:

• Actionable insights on the performance of their multi-channel experiences
• Alignment across channels to personalize customer experiences at the micro, macro, and individual level
• Self-service analytics using data from different platforms across multiple customer segments