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2024 State of Marketing Report: What Every Marketer Needs to Know

Featured Speakers:

Katie Wheeler, Product Marketing Director, Salesforce
Brett Bothe, Product Marketing Director, Salesforce
Ben Marullo, Product Marketing Manager, Salesforce

Calling all marketers! AI is reinventing data-driven marketing, and now is the time to set your strategy in motion. Join Salesforce experts Katie Wheeler, Brett Bothe, and Ben Marullo as we present the latest trends on data, AI, and personalization from our 9th State of Marketing report, launching in May. We’ll discuss insights gleaned from nearly 5,000 marketers worldwide, including:

  • A snapshot of the biggest trends, priorities, and challenges impacting marketers today
  • Review & compare marketers' progress on customer data quality, timeliness, and connectivity
  • How marketers are using and plan to use both predictive and generative AI

And last but not least, we’ll take a look at the top announcements from Connections 2024. This is a jam-packed 45 minutes you will not want to miss!


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