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Growth Marketing for the Federal System Integrator & Aerospace/Defense Markets
The FSI and Aerospace/Defense market stands as one of the most unique industries, presenting distinct challenges for marketing and communications departments striving to connect with customers, engage employees, and attract top talent. Salesforce Marketing Cloud can help organizations thrive in an ever-evolving landscape, driving growth, and innovation at every turn.
Join Salesforce and General Dynamics Information Technology as we delve into how FSIs and aerospace/defense companies can enhance their growth marketing strategy with Salesforce Marketing Cloud. In this session, we'll discuss how to:
- Unlock first party data to expand and improve the customer experience.
- Segment, personalize and automate customer experiences
- Implement laser-focused bid and account-based marketing campaigns
- Track campaign performance and make data-driven decisions
- Oliver Nutt, Vice President, Marketing at General Dynamics Information Technology
- Jon-Michael Basile, Account Executive, Salesforce
- Courtney Maddox, Principal Solution Engineer, Salesforce
Access the webinar now.
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