Unlock the Power of First-Party Data with Salesforce and Meta

Featured Speakers:

Tatiana Mazza, Global Director, CRM + Insights, Natura
Josh Newman, Product Marketing Director, Meta
Gita Gidwani, Director of Product Marketing, Salesforce
Jason Ellman, Director of Product, Salesforce

Customers demand better personalization across the entire customer relationship. To meet this demand, marketers must rethink their marketing strategies with a focus on Data + AI. Join this webinar to learn how Meta and Salesforce have been partnering together to help you unlock the value of your first-party data across Ads, Service, Marketing and Commerce. Join Meta and Salesforce as they unveil their latest innovation to help businesses like Natura navigate digital signal loss and achieve greater marketing performance using first-party data.

By joining this session, you’ll learn:

• The latest innovations around Data Cloud + Meta Conversions API that will help marketers close the gap from click-through to conversion — powering better campaign performance and maximizing ad dollars.
• How to unlock the power of first-party data and personalize across the full customer relationship