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Modernizing Federal Communications: Unlocking the Power of Salesforce Marketing Cloud with IBM

Federal agencies face increasing pressure to deliver timely, secure, and mission-driven communications that truly engage the public. Many organizations currently using legacy solutions such as Granicus GovDelivery are finding limitations in scalability, personalization, and integration with broader digital ecosystems.

In this session, Salesforce and IBM will demonstrate how agencies can modernize their communications strategy with Salesforce Marketing Cloud - bringing advanced capabilities such as automation, AI-driven personalization, dynamic segmentation, cross-channel engagement, and secure data integration. We'll showcase how Marketing Cloud empowers agencies to better connect with citizens, deliver critical alerts, and build long-term trust while meeting federal compliance standards.

Join us to learn how transitioning to Salesforce Marketing Cloud and partnering with IBM can make your communications smarter, more efficient, and more impactful.

Access the webinar now.

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